App domain and login
Your domain with SSL, login page, favicon and logo for the agency and every sub-account.
White label
GoHighLevel white label setup
White label in GoHighLevel is a set of settings: your domain for the app, your logo and colors, your sending domains and phone numbers, and optionally a branded mobile app. We configure all of it and give you a written list of what clients will still be able to recognise as HighLevel.
Free 30-minute call with a free account audit. Every price is a custom quote in writing. No obligation.
- Your marketing site
- app.yourbrand.com
- Branded dashboard
- Branded emails and texts
- Your help center
- Your support team
Starting point
What usually gets missed
The app is branded but system emails still come from a HighLevel-looking sender.
Clients log in through a generic URL instead of app.yourbrand.com.
Nobody evaluated the mobile app add-on, so clients download the HighLevel app.
Help articles and onboarding videos still show HighLevel branding.
Scope
What GoHighLevel white label setup covers
In-app branding
Colors, logo placement, menu labels, and removal of HighLevel references clients would see.
Sending identity
Dedicated email domain, LC Email or SMTP settings, and phone numbers under your brand or the client's.
Mobile app
Review of HighLevel's white-label mobile app add-on and setup where the cost makes sense.
Client documentation
Help content and onboarding videos recorded on your branded instance.
Written limits
The surfaces that cannot be rebranded, listed before launch.
Structure
What the client sees
- Your marketing site
- app.yourbrand.com
- Branded dashboard
- Branded emails and texts
- Your help center
- Your support team
- Brand audit
Every screen and message a client touches.
- Domains
App domain, email domains, SSL.
- Settings
Agency and sub-account branding.
- Content
Help center, videos, email templates.
- Review
A walkthrough as a client on desktop and mobile.
- Handover
Where every setting lives, documented.
Connections
What it connects to
- DNS provider
- Email sending domain
- Stripe for client billing
- Help desk tool
By industry
Where this is used
Outcome
What you can expect
- Clients see your product on your domain.
- Fewer "what is HighLevel?" questions.
- Branded onboarding that supports your price.
We do not publish percentage promises. The case study shows a real build with the numbers the client reported.
Limits
What this does not cover
- Some surfaces, legal pages and the app store listing carry HighLevel requirements or costs; we list them.
- The branded mobile app is a paid HighLevel add-on with its own timeline.
- White label changes appearance, not features.
Compare
What you can brand, and what it costs HighLevel-side
| Item | Cost | Source |
|---|---|---|
| Desktop web app on your domain | No add-on listed | HighLevel pricing page FAQ |
| Branded client portal app | $49 a month per sub-account | HighLevel pricing page |
| White label mobile app | $497 a month | HighLevel pricing page |
| Our setup, domain, sending identity and a written list of what stays HighLevel-branded | $3,500 to $5,000 one-time with SaaS | Our pricing page |
By the numbers
By the numbers
Branded client portal app (per sub-account)
$49
White label mobile app
$497
Source: HighLevel pricing page, checked October 18, 2026. HighLevel says the desktop web app can be white labelled without an add-on
$0$1,250$2,500$3,750$5,000
Basic or single-location
$500 to $4,000
White label and SaaS launch
$3,500 to $5,000
Source: our pricing page; owner price ladder of October 16, 2026. Multi-location is a custom quote
Sources and further reading
Checked October 19, 2026, at the time of writing; HighLevel changes prices, features and policies.
- HighLevel pricing page: branded client portal app and white label mobile app add-ons
- HighLevel: set up a whitelabel domain for the desktop app: the CNAME and agency settings steps
- HighLevel: whitelabel, API, email sending and sites domains: every branded domain type
- HighLevel: agency company settings: agency-level branding settings
FAQ
Questions we get before a project starts
What can be white-labeled in GoHighLevel?
The web app domain and login page, logo, colors and most of the interface, email sender domains, phone numbers, and optionally the mobile app through HighLevel's add-on. We give you a written list of what stays HighLevel-branded.
Does white label require SaaS mode?
No, at the time of writing, white-label branding is available on the Unlimited plan; SaaS mode and rebilling need Agency Pro. Many agencies white-label first and add SaaS mode later.
Can clients tell it is GoHighLevel?
A determined client can find out, and a few screens cannot be rebranded. Most clients never look. The point is a consistent experience, not secrecy.
What does white label include?
Your own app domain, logo and colours, a branded login and email sending from your domain. The $497 plan adds the branded mobile app and SaaS mode at the time of writing. Check HighLevel's pricing page for what each plan includes.
How long does white-label setup take?
The work itself takes a day or two. DNS records and email authentication then need time to propagate and be verified, so allow a few days before the first client sees it.
Can clients tell the platform is GoHighLevel?
Not on the surfaces you brand: the login, app, emails and phone numbers appear under your name. Some help articles and system messages may still reference HighLevel, so we test each client-facing path and tell you where it shows.
Related
Usually combined with
GoHighLevel CRM implementation
Build the foundation: pipelines, fields, calendars, routing and reporting.
Read more →GoHighLevel automation
Turn repetitive work into tested workflows: speed-to-lead, booking, nurture, reviews.
Read more →GoHighLevel SaaS mode setup
SaaS mode, plans, rebilling and snapshots for a branded software offer.
Read more →Talk to us about white label.
Bring your account or your current CRM to a 30-minute call. We tell you what we would build first and quote the scope in writing.
Free 30-minute call with a free account audit. Every price is a custom quote in writing. No obligation.