HighLevel, the company behind GoHighLevel, was founded in 2018 by Shaun Clark (CEO), Varun Vairavan (CTO) and Robin Alex (COO), is headquartered in Dallas, Texas, and is privately held with a minority investment from General Atlantic announced on April 11, 2024. Those facts are graded A below because they come from the company's own announcement and legal pages. Of the 17 claims about the company we checked, 7 were verified from primary sources, 3 are company-reported figures, 5 could not be verified, 1 (the "bootstrapped, no outside investors" claim) is contradicted by the company's own announcement, and 1 title mix-up between two executives was settled in favour of the announcement. This company profile shows each claim, its source, the date we checked and a grade, so you can see how much weight it deserves.
How we graded each HighLevel claim
We checked claims on October 18, 2026. Grades are ours and describe the source, not how important the claim is.
| Grade | Meaning |
|---|---|
| A | Stated by HighLevel, its investor or its legal terms, and we read the page ourselves. |
| B | Stated by HighLevel about its own activity. We cannot check the number independently. |
| C | Appears only on third-party sites, aggregators or competitor blogs. Not verified. |
| X | A primary source contradicts it. |
- A: verified from primary sources7
- B: company-reported figures3
- C: could not be verified5
- X: contradicted by a primary source1
- Resolved to the company announcement1
Source: this profile, checked October 18, 2026
Verified facts about HighLevel: founders, HQ, ownership and terms
| Claim | Source | Grade |
|---|---|---|
| Founded in 2018 | General Atlantic announcement, April 11, 2024 | A |
| Shaun Clark is Co-Founder and CEO | Same announcement | A |
| Varun Vairavan (CTO) and Robin Alex (COO) are co-founders and, with Clark, the largest shareholders | Same announcement | A |
| General Atlantic made a minority growth investment; terms not disclosed | Same announcement | A |
| PeakEquity Partners remains a shareholder and keeps its board seat | Same announcement | A |
| Headquarters in Dallas, Texas | HighLevel homepage (corporate HQ listed in Dallas), October 18, 2026 | A |
| Contracting entity is HighLevel LLC; Texas law governs; arbitration in Dallas | HighLevel terms of service, checked October 18, 2026 | A |
What HighLevel reports about itself but nobody has audited
| Claim | Source | Grade |
|---|---|---|
| Grew more than 5x over three years while profitable (to April 2024) | General Atlantic announcement | B |
| Homepage activity totals: 7,000,000+ AI voice calls, 7.3 billion leads, 179 million appointments, $5.2 billion+ in sales facilitated in 2025 | HighLevel homepage, October 18, 2026 | B |
| A 14-day free trial with no obligation | HighLevel homepage | B (a statement of the offer, which is easy to confirm by starting a trial) |
Treat the activity totals as marketing numbers. They count activity across the platform, not customers, and the homepage does not say how they were measured.
Claims we could not verify or that are wrong
| Claim seen online | What we found | Grade |
|---|---|---|
| "Bootstrapped, no outside venture funding as of 2026" | Contradicted: the company's announcement names General Atlantic and PeakEquity Partners and gives them board seats. | X |
| A specific round size ("$60 million", "$62 million") | The announcement says terms were not disclosed. Figures come from data aggregators that disagree with each other. | C |
| An exact employee count | Not published by the company in the sources we read. Third-party counts differ. | C |
| A valuation | Not disclosed. | C |
| A number of customers or agencies | The homepage lists no customer count. | C |
| The date HighLevel renamed itself from "GoHighLevel" | No dated announcement found; the company brands itself HighLevel on its own site. | C |
| Which of Vairavan and Alex is CTO or COO | The company's announcement says Vairavan is CTO and Alex is COO; some profiles swap them. | Resolved to A |
The five unverified items are the round size, the employee count, the valuation, the customer count and the date of any rename (see HighLevel vs GoHighLevel). The CTO and COO titles are counted separately because the company's own announcement settles them.
Method and limits of this profile
- What we read. HighLevel's homepage and terms of service, the General Atlantic announcement of April 11, 2024, and HighLevel's public changelog. All fetched October 18, 2026.
- What we could not read. HighLevel's own "Who We Are" page returned no readable text. No Crunchbase, PitchBook or CB Insights data was used as evidence, because those are aggregators and we could not check them against a filing.
- What we did not do. We did not contact HighLevel, interview anyone, or read court dockets directly. For lawsuits, see has GoHighLevel been sued, which explains how to search dockets yourself.
- When it is out of date. A press release from April 2024 does not describe October 2026. We re-check this page when HighLevel announces a change and update the date at the top.
What this profile means if you build on GoHighLevel
The facts describe a real, private, founder-led company with an institutional minority investor. That lowers the risk that the platform disappears and does not lower the risk that its prices, usage fees and features change, because the company decides those itself and ships updates daily. The changelog listed ten updates in four days in October 2026; our digest sorts them by what an agency should check. The shorter answers are on who the CEO is, who owns GoHighLevel and whether GoHighLevel is legit.
Sources and further reading
Checked at the time of writing; prices, features and policies change. Checked 2026-10-19.
- General Atlantic: HighLevel Announces Minority Growth Investment from General Atlantic (April 11, 2024): founding year, founders and titles, largest shareholders, undisclosed terms, PeakEquity board seat, 5x growth while profitable
- HighLevel homepage: Dallas corporate HQ, activity totals, 14-day free trial, no customer count (checked 2026-10-19)
- HighLevel terms of service: HighLevel LLC, Texas law, arbitration in Dallas (checked 2026-10-19)
- HighLevel changelog: ten entries dated October 14 to 17, 2026 (checked 2026-10-19)
Frequently asked questions about the HighLevel company profile
When was HighLevel founded and by whom?
2018, by Shaun Clark, Varun Vairavan and Robin Alex, according to the company's April 2024 announcement.
Where is HighLevel headquartered?
HighLevel is headquartered in Dallas, Texas, per its homepage. Its terms give a Dallas address for legal notices.
How many employees does GoHighLevel have?
The company does not publish a figure in the sources we read. Third-party numbers vary, so we leave the number out.
How much has HighLevel raised?
The General Atlantic investment amount was not disclosed, and we could not verify any total. Aggregator figures conflict.
Is HighLevel profitable?
The April 2024 announcement says it grew more than five times over three years while maintaining profitability. That is the company's statement and carries no figures.
How many customers does GoHighLevel have?
HighLevel does not state how many customers GoHighLevel has. Its homepage reports activity totals such as calls, leads and appointments, which are different from a customer count.
How often is this profile updated?
When HighLevel announces something that changes a row, and when we find an error. The date on the page is the real date of the last change.